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Overview of Ethical issues in data collection Research is a crucial part of various fields. The facts and figures you see online or the extensive book information. Each piece of knowledge you gain from somewhere is scientifically proven through research.  Research is incomplete without data collection. Data collection is the systematic process of gathering and […]

Antitrust Laws and Their Purpose: Antitrust laws are created to ensure that the competition among markets stays alive. They ensure fair competition by suppressing the amount of mergers and acquisitions in a market and preventing the excessive power of monopolies.  So what does actually the word ‘’Anti Trust’’ indicate? The antitrust laws are created to […]

Why are companies Embracing Agile Marketing The world is now based on technological advancements and every minute, new market conditions swiftly diminish customers’ interests. Traditional marketing methods often struggle to keep pace with changes in customer behavior and market trends, leading to slow brand growth. The emergence of agile marketing is extremely relevant in today’s […]

Introduction to HRM Alignment with Organizational Goals Definition of HRM Functions Aligning HRM and HRM Functions with organizational goals means ensuring that all human resource management functions—such as recruitment, training, performance evaluation, and employee engagement—are designed to support and drive the company’s strategic objectives. Instead of operating in isolation, HRM becomes a key driver of […]

Factors demonstrating recruitment success – What is their significance?  In today’s competitive job market, where finding the right job that meets a candidate’s needs seems like a struggle, searching for a competent employee requires an equal amount of hard work and effort.  Let’s consider an organization full of people, with incomplete work, little to no […]

Understanding Behavioral Psychology- Why do brands need it? The greatest discovery a human can make to alter his life is by altering his attitude of mind. Behavioral Psychology is an important tool that helps us not only in our personal but also in our professional lives.  Understanding the thoughts and the ideas that run through […]